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For sale by owner: The Outdoor Store is on the Market

Scott and Joanne Gulbranson recently announced their retirement and their intent to sell The Outdoor Store in Ellsworth. Matthew Lambert / RiverTown Multimedia

For years, Scott and Joanne Gulbranson have been a staple in the Ellsworth community.

From getting drinks at Scottie's, picking out the finest jewelry at JoJo's Jewelry, shopping for hunting season at The Outdoor Store, or getting more drinks at DS Liquor, the Gulbransons have been busy.

After years of running businesses, the couple is prepared to step away from The Outdoor Store and enjoy retirement.

In 1999, the Gulbransons took over JoJo's Jewelry business in the Midway strip mall, looking for a new business venture. Joanne was looking for a way to leave her current position at 3M and Scott thought it was a great idea to jump into the jewelry business.

In 2007, the Gulbransons built another strip mall area where DS Liquor, King House and The Outdoor Store are currently located at 300 N. Maple St.

"It's a great spot here," Scott said. "There's a lot of traffic here because of the post office."

Originally, The Outdoor Store was owned by Scott and Melissa Ryden and was called Scott's Outdoor Store. Scott Gulbranson said after a few years, Scott Ryden wanted out and the Gulbransons jumped at the opportunity to relocate their jewelry business.

"It was much easier to manage," Joanne said.

The Gulbransons are not trying to sell all of their businesses, rather just the Outdoor Store's current location.

Scott said for people interested in the store, it would be great as something a couple or pair could work together on.

"I think the town is going to miss us...because there's no guns in town," Scott said. "There's no jewelry store in town, no one's going to fix jewelry."

Scott said he will still help out some existing customers with their jewelry needs if the opportunity arises.

Joanne said their announcement to retire is still relatively new and they don't have a firm date set. Customers will begin to see sale dates and they hope to retire, at the latest, by the end of the year.

The Gulbransons also said that whoever buys the building, it's up to them what they want to sell. The next owners don't necessarily need to keep up with jewelry and outdoor equipment.

As far as retirement plans go, Scott will work part-time at DS Liquor and Joanne will do book work for their rental properties.

The Gulbransons will still be around, but they also hope to go camping and travel. They especially hope to spend some more time with their children and grandchildren.

Matthew Lambert

Matthew Lambert joined the Pierce County Herald and River Falls Journal in December 2016 covering government, school board, and writing features about the community. He is a graduate of Winona State University with a Bachelor's degree in Journalism. 

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